Volvo EX30 Launch & Digital Spotlight
The launch of the Volvo EX30 wasn’t just another reveal — it was the debut of the most compact yet formidable model in Volvo’s lineup. Combining sleek design with the brand’s legendary performance, the EX30 commands attention without sacrificing power. Through a meticulously crafted content agenda — including teasers, photos, and recaps — we orchestrated a series of events both inside and outside the city. Joined by the Volvo Team ambassadors, we captured every moment live and elevated the offline experience through a digital journey of anticipation, immersion, and social amplification.
Platform: Meta & YT
Paradise Party 2024
Event Invite Reveal
Test Drive Valle de Guadalupe
RESULTS
Volvo’s EX30 launch in Mexico turned more than heads—it created momentum. With top influencers, bold content, and carefully staged events, the campaign achieved standout growth in both digital presence and sales.
Sales breakthrough: In June, Volvo sold 1,004 EX30 units in Mexico, with 86% being 100% electric models—shattering previous expectations and reinforcing the brand’s leadership in green mobility.Volvo Car México+2Roast Brief+2T3 Latam+2
Influencer impact & voice: A 150% increase in interest to test drive was driven largely by influencer collaboration paired with performance marketing, creating authentic reach and recommendation from trusted voices.boltmedia.com.mx+1lbbonline.com+1
Brand halo & perception: Thanks to the launch’s narrative focus—compact design, sustainability, and premium SUV status—the EX30 quickly became Mexico’s most popular electric alternative, reshaping how Volvo is perceived: aspirational, modern, and aligned with emerging buyer priorities.Roast Brief+2Expansión+2T3 Latam+2