Hpnotiq Signature Drink
Hpnotiq elevated the holiday season with bold energy and a trend-driven activation: the Ugly Sweater Kit. Designed to amplify celebrations and tap into one of December’s most popular social trends, the campaign blended the refreshing Hpnotiq Breeze cocktail with cultural relevance — turning every gathering into a statement moment.
Platform: Meta
Problem
Holiday campaigns often blur together with repetitive gifting and cocktail messaging. The challenge was to stand out in a crowded season with something original, shareable, and irresistibly on-trend.
Goal
Boost brand engagement and grow the Hpnotiq community by creating a seasonal experience that connected the product to cultural relevance and social buzz, positioning the signature cocktail.
Insight
Consumers want more than a drink — they crave experiences that reflect their style and personality. When an exclusive item feels seasonal, fun, and “must-have,” it transforms into cultural currency.
Solution
We launched a contest where users could win an Ugly Sweater Kit packed with Hpnotiq Breeze ingredients, glassware, and a custom ugly sweater. With dynamic video reels, playful art direction, and easy participation mechanics, the campaign seamlessly blended product storytelling with lifestyle content. Winners amplified the experience by sharing their kits on stories, sparking organic demand to purchase them in stores.
Video Dinámica
Micro influencer: Fer Espíndola
Content Creator
Followers: 113K
Awareness y Recluta
RESULTS
541,111 profile views (+402% vs. previous period)
+766 new followers during the campaign, +44 directly from reels
48 total entries, with 5 winners selected
1.15M video views, 647K reach, 1,433 interactions
161 shares, 70 saves, 56 comments
Audience skew: male, 18–34 years, high resonance with seasonal trend
Key learning: ugly sweaters became a cultural driver — participants not only engaged with the contest but also expressed strong intent to buy the kit in retail.