REMI

HP REMI DEMO

We introduced REMI, HP’s latest mouse, with a bold animated demo. The design-focused story is made for key digital spaces like websites, banners, and high-impact ads.
Productions Company: Media Monks
Platforms: YT/ META / WEB

Goal
Create a clear, story-based animated video that highlights REMI’s design and innovation while building a connection with the brand.

Barrier
Mice are often seen as interchangeable tech accessories, making it difficult for users to perceive meaningful differences between brands or models—especially when shopping online without a tactile experience.

Insight
People don’t just want functionality in their tools — they want a product that feels intuitive, looks good on their workspace, and reflects their lifestyle, even in something as everyday as a mouse.

Solution
An animated video that elevates REMI from peripheral to personal. Through storytelling, we highlighted its design, innovation, and emotional appeal — helping viewers connect with REMI not just as a product, but as a smart, stylish part of their creative setup.

INSIGHTS & LEARNINGS

Storytelling-driven branding · Emotion through motion design · Visual identity = product personality