OMEN COLAB INFLUENCER
OMEN Colab Influencer
When high-performance meets high-visibility, content isn’t just created — it connects. OMEN joined forces with Peruvian photographer and creator Ozzie Risso to spark a content series that showcased the real-world power of the OMEN 16 laptop. The result? A seamless blend of style, substance, and storytelling made for TikTok and Meta.
Influencer: Ozzie Risso
Photographer Content Creator
Followers: 250K
Goal
Position the OMEN 16 as the go-to device not just for hardcore gamers, but for creators who demand top-tier performance and design in their day-to-day.
Barrier
Gaming laptops are often seen as bulky or overly niche — not exactly the gear most content creators reach for when it comes to mobility, aesthetics, or workflow.
Insight
Creators want tools that feel like a part of themselves. Speed, size, and looks are important, but feeling comfortable being yourself is more important. When your gear matches your flow, making content becomes easy and natural.
Solution
We gave Ozzy more than just a device — we gave him a platform for self-expression. With a concept built around his own creative flow, he used the OMEN 16 to tell a story that was as real as it was visually rich. From shoot to share, the content felt effortless, authentic, and unmistakably his — proving that power doesn’t have to shout when it speaks your language.
INSIGHTS & LEARNINGS
Creator-first storytelling · Organic-feel, platform-native content · Authenticity as strategy · Empowered creators = empowered brand
Results
High engagement. Natural brand integration. A content partnership that delivered reach and relevance — all while proving that OMEN 16 isn’t just built for gamers, but made for creators who move fast and think big.