Aeroméxico Branded Fares
Not all airplane seats are created equal — and Aeroméxico wanted travelers to know it. Enter Branded Fares: a vibrant, motion-packed spot designed to break down the different fare types in a way that felt anything but boring. Think high-energy rhythm, bold graphics, and a wink of musical flair — all working together to say: choose your seat, choose your experience.
Production company: Rosa
Goal
Make Aeroméxico’s fare structure easy to understand and even easier to remember, through a high-impact campaign that combined information with entertainment.
Barrier
Fare options can feel confusing, dry, or simply invisible to the average traveler. Static charts and fine print weren’t cutting it — the message needed altitude.
Insight
People don’t just buy a flight — they buy how they’ll feel while flying. Comfort, control, perks — it all adds up to a personal choice. The more clearly you show the difference, the more empowered they feel to pick their perfect seat.
Solution
We turned seat selection into a statement. A dynamic spot full of energy, movement, and a hint of musicality brought each fare to life, supported by a bold graphic system and playful signage. From live-action talent to high-quality seat photography and custom illustrations, every detail was crafted to help travelers visualize their flight before even boarding.
INSIGHTS & LEARNINGS
Visual storytelling with motion & rhythm · Fare differentiation = experience empowerment · Design + production synergy
Results
An engaging visual system that lifted understanding and boosted interest. The branded fares didn’t just inform — they performed.
