Hpnotiq “Día de muertos”
For Hpnotiq, we developed a social media campaign designed to reinforce the brand platform “Your Own Blue”
— a mindset that celebrates authenticity and living with intensity, from day to night.
The communication highlighted the brand’s signature cocktails, each representing a different moment of consumption:
Hpnotiq Breeze, a fresh and social daytime drink, and Bufanda, crafted for the energy and mood of the night.
Platform: META
Idea
For the Day of the Dead season, we reinterpreted the tradition through a playful and contemporary lens by personifying the signature cocktails as catrinas.
While the holiday is usually portrayed as solemn and reflective, the campaign introduced a twist: mourning the moments we let pass us by — the parties we skip, the plans we decline, and the gatherings we postpone.
The story invites people to not let those moments die, reminding us that the best memories are made when we show up. In the narrative, the catrinas awaken and reunite to celebrate together — a metaphor for keeping the spirit of connection alive.
Execution
We produced a series of social-first visual assets that blended seasonal aesthetics, mixology, and aspirational drinking moments.
The content strategy included:
A hero reel introducing the campaign narrative
Story-driven carousels inspired by relatable everyday situations
Visual pieces highlighting product, cocktail craft, and lifestyle moments
The creative direction leveraged the vibrant color palette of Day of the Dead, enhancing the visual presence of the product while maintaining a playful and culturally relevant tone.
Results
The campaign organically generated positive sentiment and engagement, especially in content where product and mixology were highlighted.
Storytelling Carousel
Reach: 837
Views: 3,186
Interactions: 34
Profile Visits: 11
Hero Reel
Reach: 785
Views: 1,186
Interactions: 50
Shares: 5
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